Incorporating paid ads into a brand's marketing budget can significantly enhance its digital marketing strategy in several ways:

1. Increased Visibility: Paid ads allow brands to appear prominently in search engine results and social media feeds, increasing their visibility to potential customers who may not have otherwise discovered them.

2. Targeted Reach: With paid ads, brands can precisely target their desired audience based on demographics, interests, behavior, and other factors. This ensures that their message reaches the right people at the right time, increasing the likelihood of conversion.

3. Fast Results: Unlike organic strategies, which can take time to yield results, paid advertising delivers immediate outcomes. Brands can quickly drive traffic to their website, generate leads, and increase sales through targeted ad campaigns.

4. Data-driven Insights: Paid advertising platforms provide detailed analytics and insights into campaign performance. Brands can track metrics such as click-through rates, conversion rates, and return on investment (ROI), enabling them to optimize their campaigns for better results over time.

5. Competitive Advantage: In today's competitive digital landscape, paid ads can give brands a competitive edge by allowing them to outbid competitors for ad space, target niche audiences, and stay top-of-mind among consumers.

6. Brand Awareness: Paid ads help increase brand awareness by exposing the brand to a wider audience, even if they don't immediately convert. Consistent exposure through ads can build brand recognition and trust over time, leading to increased customer loyalty and advocacy.

In summary, incorporating paid ads into a brand's marketing budget can positively impact its digital marketing strategy by boosting visibility, targeting the right audience, delivering fast results, providing valuable insights, gaining a competitive advantage, and enhancing brand awareness.